The official blog of St. Louis-based photography and video production studio Barlow Productions. Updated like clockwork every 100 days or so.

Google Says Quality Photos Enhance Business Listings

Google research has officially confirmed what we photographers already know: that websites and business listings that use great photos are more appealing to customers.

In particular, Google says that in-store photos are especially helpful on Google Business listings because they help customers know what to expect in a store—highlighting what a store has to offer and giving them a virtual peek inside the store before they visit. 

To that end, Google has produced this lovely little video that offers some nice tips from a professional photographer for how to take better photos—even with a smartphone—to highlight your business. A few of those tips include: 

- Natural light, and in particular daylight, tends to look best. 
- Make a list of the most important, best representative items and areas of your space, then be sure to photograph them. 
- De-clutter the background prior to taking pictures. 
- Shoot a lot and post a variety of photos to your listing. The more the better. 
- Get close, then get even closer. 

To this list, of course, I might add one more thing: if you've got a tricky space to photograph, or if you've got high standards but don't have the photography skills to match, or if you just don't feel like DIY-ing it yourself, consider hiring a professional to do it for you. If you don't know who to call... call us!

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